Google Pay Per Click

Pay Per Click Advertising 

Before setting up a Google AdWords programme, we start by sitting down with you to discuss what you want from your advertising. We must understand your goals, expectations, ideal customers, and geographical area that you wish to target.

Once this initial consultation has taken place, you can leave the rest to us. We will embark on a detailed keyword and marketplace analysis before setting up the AdWord campaigns. If your website has been created by us, we will naturally make any necessary adjustments to your website landing pages for the specific AdWord adverts to ensure you get a high Adword quality score. This leads to you getting better value for your money spent on Google.

The services that we offer.

Keyword research

Google keyword analysis and research to ensure we use the most relevant keywords that marry up with you business goals.


Advert set up

Set up 10 Ad Groups with relevant keywords in the area or areas
(Up-to 3 specific geographical areas)

Reports

We will ensure you have downloaded the app, so you get monthly reports sent automatically to your email, and can access your data at all times by using the App.

If you are paying for the monthly management service you will get a detailed report every six months or every quarter.

Email PDF's

To help you convert Google Adword enquiries into business.

We will create 3 PDF graphics related to your business, that you can email customers.

What are the costs of Google Adwords?


 How we work is that we set the Adword's on your account with Google (We will help you set this up in the first instance)

We charge a one-off fee for setting up the Adword's 
thoroughly and professionally in the first instance.

You then pay for all of the Google Adwords that you run, before starting the campaigns we will sit down with you to discuss the Google forecast estimates in terms of clicks, budget, the average cost per click, positioning etc. 

After you have paid the one-off fee of £295 for the set up of the Adwords, our management fees start from £20 per month.

You pay directly for the cost of the Adwords clicks to Google via your account. 
We don't charge a % mark up on each click.

One off set up cost of £295

Ongoing management from £20 per month


Important point.

Customers pay directly to Google the cost of each click, we don't charge % for clicks.


What happens once it's set up?

Once your adverts have been set live, we will monitor them closely especially in the early stages, and make any necessary tweaks to the campaign to ensure you get the best return.

If you have a website as well as Google AdWords with us we will give the same close attention to both, we can review the progress of both of them during our future meetings.

Reporting

In addition to the automatic monthly report sent to you, we will ensure you have the Google AdWords set up on your phone so you can check the progress of your advertising in real-time at any time.

We will send every quarter, a more detailed report into both the website and Google AdWords performance for every three months of the monthly fees you have paid us.
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